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BBN Webinar: Applying data in marketing and sales. Data driven culture as an enabler.
You will hear how marketing measurement and data can support the alliance between sales and marketing and thus also get more business results. What does this require and which things can slow you down.
We will go through the following themes:
- Why utilizing data is essential in sales and marketing
- What are the ways of utilizing data and what things should you consider to be successful in data usage
- How can you determine what level your organization is currently in data maturity & how to set KPIs
- How can you support the creation of a data-driven culture
- Case examples from different industries (B2B and B2C)
13:10 - 13:35
Ego trips and customer journeys: Stories that put customers in the driver's seat
Matt McClung
Creative Strategy Director, Luxid Group
13:40 - 14:05
Leading the multi-platform international customer experience management
Hanna Selmgren, Head of Digital Development, HMD Global
Scott Sphar, Chief Strategy Officer, Luxid Group
14:10 - 14:35
S-kaupat data-driven marketing programs: triggered and automated 1:1 marketing along the S-kaupat customer journey to drive customer engagement and loyalty
Johanna Koskela
Marketing Lead, S-kaupat, Food eCommerce
15:00 - 15:30
Panel discussion: Navigating the future of customer experience in the evolving landscape of marketing technologies
Noora Kulmala, Director of Marketing Operations, Kalmar
Anna Dodds, Head of Customer and Employee journey, SSAB
Timo Arvonen, Development Manager, Partners, Veikkaus Oy
Clément Jacquemin, CX Solution Engineering Manager EMEA, North region, Oracle
Panel host: Marjut Herranen, Customer Lead, Luxid Group
15:35 - 15:55
Luxid research: Key takeaways from 300.000 hours of work on marketing transformations
Henrik Lagercrantz
Head of Sales and Marketing Technologies, Luxid Group
About the speakers
![Sanna-Halttunen-Valimaa-lowres](https://www.luxidgroup.com/hs-fs/hubfs/Luxid%20site/Images/Portraits%20Luxidians/Sanna-Halttunen-Valimaa-lowres.jpg?width=1260&height=1540&name=Sanna-Halttunen-Valimaa-lowres.jpg)
Sanna has over 20 years of experience in organizational development, 15+ years of experience in customer success management and 10+ years of experience in marketing and sales development.
Sanna's favourite theme is how to combine sales and marketing and she has helped dozens of companies to grow their business by developing their sales and marketing processes and operations for example in these industries: construction, technology industry, ICT, retail, FMCG, media, eCommerce, recruiting, public sector and educational sector.
![Luxid On Air speakers (10 × 15 cm)](https://www.luxidgroup.com/hs-fs/hubfs/Luxid%20On%20Air%20webinars/Luxid%20On%20Air%2020.6.2023/Luxid%20On%20Air%20speakers%20(10%20%C3%97%2015%20cm).png?width=1181&height=1772&name=Luxid%20On%20Air%20speakers%20(10%20%C3%97%2015%20cm).png)
Robert is the visionary leader at Luxid's Data & Analytics Unit, revolutionising the way consultants work while driving financial success. With strategic planning and a passion for data-driven innovation, he propels Luxid's data and analytics services to new heights in the ever-evolving market.