Data-driven digital marketing transformation  

The Data-driven digital marketing transformation study by Henrik Lagercrantz and Luxid Group includes: 

• A practical roadmap for B2B data-driven marketing development 
• Organisations excelling in our five key categories: Data, Team know-how, Technology, Processes, and Leadership 
• Unexpected limitations and their effect on success 
• Our five biggest takeaways and mistakes made 

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