The Global ABM Conference - Ready for takeoff: How to make your ABM pilot fly
Find out everything you need for launching a successful Account-Based Marketing pilot, with Anssi Kaija, Digital Marketing Team Lead at Luxid Group.
In this session, Anssi will explore all the essential tools for one-to-many ABM – analytics, CRM, MA, and ad platforms – alongside social selling tactics.
Attendees will learn from real-world examples in fintech and IT, and see how competitor analysis, creative repurposing, and AI can boost efficiency and results.
This session will cover:
- How to align business goals with ABM metrics.
- How to select ideal customer profiles and build a targeted account list.
- The tools needed for effective ABM tracking and execution.
- How to pilot a one-to-many ABM campaign with faster optimisation.
- Real-world examples to inspire your ABM strategy.
Get a framework for running a data-driven ABM pilot that sets the stage for future growth!
Anssi is a business-driven and customer-oriented Senior Digital Marketing Consultant with a passion for driving growth through strategic partnerships and innovative marketing solutions.
As the Digital Marketing Team Lead at Luxid Group, the #1 agency in the Rising Star category of B2B Marketing magazine’s UK Agencies Benchmarking Report, Anssi’s extensive portfolio includes leading digital campaigns for industry giants like Amazon Web Services, Adobe, and Visa.
