Smashing industry benchmarks with end-to-end digital marketing

Challenge

Outokumpu required a new, efficient way to reach more of the right clients while being able to measure its marketing efforts more accurately. The company needed to pivot away from traditional marketing strategies and move into the digital realm, but it lacked the tools and capabilities. 

Solution

Luxid supported Outokumpu’s long-term approach to developing its marketing ecosystem. We helped it boost efficiency by adopting different forms of automation in the marketing pipeline.  

With data now at the centre of every campaign, we built user-friendly dashboards to monitor a variety of metrics from multiple channels. These multi-channel campaigns were made up of creative concepts and purposefully designed assets. Finally, we curated a roadmap for different email nurturing flows triggered by gated content on various channels.