NESTE CASE STUDY

Accelerating Neste's Sustainable Vision

Deliverables

Design sprint
Prototype

In short

Neste is a leading sustainable and renewable fuels company. It has developed MY Sustainable Aviation Fuel to reduce greenhouse gas emissions in the airline industry.

Working with American Airlines and Dallas Fort Worth Airport, Luxid performed a Design Sprint, which lead to the development of a consumer app that educates and encourages carbon emission reduction.

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Context

About Neste

Global air traffic is expected to double over the next 15 years. While electric aircraft are in development, the industry needs to act now to reduce emissions.

Neste—ranked as the world’s fourth most sustainable company—has a solution. MY Sustainable Aviation Fuel reduces lifecycle greenhouse gas emissions by up to 80% compared to fossil jet fuel.

As the airline industry begins to explore how it can hit its CO2 reduction targets, Neste asked Luxid to help identify tangible ways to create value-adding services and solutions for partners in the industry.

A form with a few fields to fill in for flight carbon footprint

Challenge

We conducted the sprint in collaboration with two of those partners, involving stakeholders from departments such as purchasing, sustainability, real estate product and marketing.

To achieve this, Luxid provided the workshop facilitator, the strategist, the designer and the location in Dallas, TX.

Solution

Google Design Sprints are a proven way to go from an initial business challenge to a testable prototype in five days. They combine open thinking and ideation with a sensibly rigid structure—a combination ideally suited to Neste’s need to find synergies with its selected partners.

Image of clear skies with marketing copy

Graph showing carbon footprints per modes of travelling

Results

The first solution to emerge was a consumer app. This quickly evolved into the basis for an entire service concept that educates and encourages action to reduce carbon emissions, while simultaneously driving commercial value for all partners.

The app prototype was tested with travellers at London Heathrow Airport and was well-received. The results created a strong business case for further development of the concept.

Not only did the Sprint break down the barriers created by differing stakeholder priorities, it also set a vision and a roadmap for how they could work together towards a new, more environmentally responsible industry.

Questions?

Jaakko Haaparanta

Creative design director

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Enabling Data-Driven Marketing

Accelerating Neste's Sustainable Vision

Deliverables

In short

About Neste

Challenge

Solution

Results

Questions?

Jaakko Haaparanta

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