Agile approach
The implementation needed the flexibility to incorporate evolving requirements while adhering to a strict timetable. Luxid’s full team is experienced in scrum methodology and all our project managers are certified.
Design
The project consisted of full architecture design, including the creation of a new illustration and iconography style within existing brand guidelines.
Modular design
Adopting a modular design strategy enables the reusability of elements, shortening design and development timelines.
This approach enhances the overall user experience by ensuring optimal consistency across the website which was key for Mash’s easily understandable website.
CMS
After evaluating the options, Luxid recommended the HubSpot CMS because of its ease of use for marketers and multilingual options. It also combines a cost-effective SaaS model with important features like Global Content Delivery Network, 99.99% uptime and cache optimisation.
Luxid ensured that the HubSpot implementation integrated seamlessly with Mash’s CRM solution, enabling it to utilise its customer data to deliver enhanced marketing experiences.
This was a priority for Mash, the front-end designs needed to make it easy and intuitive for marketers to author new experiences. As well as delivering this, Luxid created training sessions to ensure the Mash team was ready to continue marketing and content operations in the new environment from day one.
