Kemppi CASE STUDY

Record-breaking international digital marketing performance

Deliverables

Strategic guidance and campaign planning
Localisation
Consultancy
Multiple-channel digital campaigns

Long story short

In close collaboration with Luxid, welding equipment manufacturer Kemppi achieved a new level of performance in international digital marketing. 2024 saw record numbers in website visits, engagement, conversions and sales leads.

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Context

About Kemppi

Kemppi is the design leader of the arc welding industry, committed to boosting the quality and productivity of welding. With a highly skilled partner network covering over 70 countries, Kemppi supplies advanced products, digital solutions, and services for professionals from industrial welding companies to single contractors.

Challenge

Kemppi needed a unified, strategic approach for their 2024 digital marketing activities across Europe, Asia and South America. The company aimed to build brand awareness across all key markets, drive engagement in digital channels, and increase conversions on their website, with the final aim of maximising the number of warm leads delivered to sales.

Solution

Kemppi and Luxid designed and implemented a global digital marketing strategy and unified campaign structures utilising LinkedIn, Meta and Google. Paid campaigns in each key region were structured using Ad Funnel tactics. Inspiring awareness phase video ads generated an audience for a retargeting phase with more action-oriented image ads driving conversions. Kemppi’s content creation partner VML and Luxid designed and localised assets for each channel and campaign phase, following Luxid’s best practices. Throughout the campaigns, Luxid continuously measured and optimised performance to achieve the best results.

Results

The unified international marketing strategy brought results that broke Kemppi’s records. The number of visits to Kemppi’s website in 2024 increased by almost 50% compared to the previous year. The number of downloads from the site grew by 50% as well, as did the number of sales leads. In Meta campaigns, clicks and conversions increased tremendously, while LinkedIn and Google also saw a great increase in conversions.

925,000+

website visitors in 2024, up nearly 50%

+50%

sales leads in 2024

1,775,152

clicks in Meta, up 7,8%

+82%

Conversions in Meta

+124%

conversions in Google

+46%

Conversions in LinkedIn

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