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HMD CASE STUDY

Always-on digital
operations

Deliverables

  • Onsite digital operations
  • Marketing operations
  • Design support
  • Copywriting

Long story short

HMD Global partnered with Luxid to reintroduce Nokia phones globally, requiring a digital operations partner that could deliver technical and design excellence while quickly responding to local market needs.

Luxid's digital-as-a-service model provides 80+ market teams with a single point of contact, supported by a dedicated team handling technical, logistical, and localization challenges. Luxid manages thousands of communications in over 30 languages, ensuring timely, budget-friendly delivery across web, mobile, community forums, and eCommerce platforms.

This centralized approach streamlines marketing asset production and execution, yielding significant economies of scale for HMD Global.

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Context

About HMD

HMD Global is a brand licensee and global producer of Android smartphones under the Nokia Phones brand. Operating in over 80 different countries and is the largest European smartphone manufacturer.

Managing the onsite digital operations is a big undertaking for which they needed a partner to run it efficiently and effectively. 

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Challenge

When HMD Global began preparing to bring Nokia phones back to the international market, they needed a digital operations partner who could routinely deliver technical and design excellence at global scale.

At the same time, they needed the agility to respond quickly to local market needs and to resolve any localisation and translation issues.

Solution

Our digital-as-a-service model gives 80+ market teams a single point of contact for every task. Behind it stands a dedicated team of digital managers, web analysts, copywriters, developers and designers.

We manage the technical and logistical challenges of creating thousands of communications in 30+ languages – on time, on budget, on demand.

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Results

Luxid brings simplicity, clarity and performance to HMD Global’s worldwide marketing operations. We help manage all digital channels – web, mobile, community forum, eCommerce – supporting global markets with web tickets, web analytics, translation management, CMS operations and more.

Centralizing marketing asset design and production has helped HMD Global manage and execute a large volume of activity while enjoying significant economies of scale.

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Questions?

Henrik Lagercrantz

Head of Sales and Marketing Technologies

Get in touch
Why stop here?

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