Increasing online visibility with effective Google Ad advertising

Challenge

Fujitsu‘s brand awareness in the Finnish B2B market was seen as too low, so it needed to create keyword advertising, aimed at the right target audience with the help of Google Ads. With most of the keyword advertising terms also used in the consumer market, targeting keyword ads was tricky.

Solution

We teamed up with Fujitsu to create a model of collaboration that truly shone. Starting with a clean-up of their advertising account, we built campaigns tailored to their goals. Following initial setup and iterative testing, we crafted ads that hit the mark with Fujitsu’s target audience. 

Our approach was all about experimenting — constantly testing keywords and ad versions to fine-tune results. With a foundation of mutual trust, Luxid and Fujitsu worked together to refine the project monthly, allowing us the freedom to innovate while keeping Fujitsu in the loop.