End-to-end video production

Challenge

Having recently expanded its portfolio of webcams, Dell identified a need to train up its global sales teams on what the range had to offer. Our stakeholder wanted to create an educational video that could be circulated internally and outline how each model in the range met the needs of consumers working to different budgets. They were quickly referred to Luxid based on our work on a previous project promoting Dell’s IPS Black monitors. Our team would be responsible for delivering every aspect of the video, from initial concepting, through to managing the shoot, and localisation. 

Solution

We kicked off the project with several scoping meetings to better understand our stakeholder’s needs. Following this, we reviewed all collateral documents provided before drawing up a script. We then started the storyboarding process. This helped us outline a visual narrative and plan the shoot itself, as we intended to “shoot to edit” specific clips. 

For the shoot, we decided that Luxid would have several staff attending to offer necessary perspectives. Our Motion Designer could work closely with the studio’s Director of Photography to ensure every shot worked for the edit. The shoot was a full day, after which the content was compiled into an initial edit based on the storyboard.  

When green screen backgrounds designed by Luxid Visual Artists were added, the edit really came to life. After some minor edits, we arranged the recording of a voiceover for the script, as well as adding music and captions. The video was then reviewed by Dell’s Global Brand team. Once approved, it was delivered to the client and we began work on localisation. We created 6 other language versions of the video, as well as additional smaller videos which showcased each webcam on an individual basis. In total, 30 videos were created for the client.