A stunning look for an award-winning eBook 

Challenge

Dell Technologies’ high-performance computing (HPC) solutions are reshaping human progress, from enhancing AI models to discovering cures for new diseases. Having initially commissioned a single HPC case study, Dell and partner AMD realised they had more examples of significant supercomputer-powered progress to share.  
 
Dell wanted to demonstrate HPC’s implementation on a scale both intimate and vast. Although a technical subject, its messaging needed to cater to an audience with zero technical understanding, instead focusing on the grander outcomes HPC has produced.  

Solution

We recommended expanding from a case study to an eBook, with visuals to accompany a ‘Seven Wonders of the HPC World’ theme. 
 
Static and animated versions were produced to offer different digital experiences within a content marketing strategy, while the animated eBook would incorporate spectacular visuals connecting the technology to real, identifiable outcomes.  
 
Created using InDesign, Cinema 4D and After Effects, our animated eBook was hosted online. Dell and AMD could easily share the link for their audience to access via their web browser.  
 
The array of subjects included in the animated eBook gave us immense scope from a visual perspective. From captivating cosmos imagery and sublime shots of the Earth, to microscopic materials and fizzling foam cells, the animations bring HPC’s vast possibilities to life – all while adhering to Dell’s distinctive visual brand guidelines.