Luxid case study: Data-driven digital marketing transformation
Learn what it takes for ordinary companies to become great and to outperform their competitors in data-driven digital marketing transformation. Download our case study.
Not your ordinary digital marketing case study – findings from 70 companies!
We analysed the digital marketing activities of over 70 companies from the past 10 years – all Luxid B2B and B2C clients across different sectors and with varying tech stacks. We assessed the success of businesses that were looking to significantly increase capability and performance across four areas of data-driven marketing:
- OPERATIONS BASED ON CUSTOMER INSIGHT
- INSIGHT ACCESSIBILITY
- OPERATIVE PRECISION AND PERFORMANCE
- TRIGGERED PROCESS AUTOMATION AND OPTIMISATION
We took into consideration more than 90 different characteristics across data, team, know-how, processes, technology, and leadership.
Why some companies succeed
Our case study reveals the significant impact of having the right leadership and a robust data strategy. Successful companies are characterised by their ability to utilise centralised data, led by experienced programme leaders. These leaders foster a culture of experimentation, maintain a clear short-term vision, and drive operations with a sense of urgency.
Achieve digital marketing excellence with Luxid’s comprehensive case study – download it now!
Get inspired by real-world success
Our research identifies how successful companies navigate common obstacles. From handling budget cuts to managing key role turnover, these companies exhibit resilience and adaptability, ensuring continuous progress despite setbacks.
Our comprehensive case study offers valuable insights and proven strategies to help you achieve your digital marketing transformation goals. Whether you’re at the beginning of your journey or looking to refine your approach, this case study provides the guidance you need to drive meaningful results.
Gain a deeper understanding of what it takes to excel in digital marketing transformation. Download our case study today and start your journey towards digital excellence.
About the author of the case study
Henrik Lagercrantz is Head of Digital Sales & Marketing Technologies at Luxid. He has over 15 years of experience in different sales and marketing technologies, the last seven in strategy and customer development.
Get in touch, we’re here for you
At Luxid, we simplify digital for your business growth. As your digital growth partner, we empower you to accelerate measurable outcomes. Our strategic understanding and unique expertise across creative, digital marketing, digital sales, experience, and performance enable us to drive customer engagement and orchestrate cohesive, valuable customer journeys for your sustainable business growth.
We are here to guide you on your journey in digital marketing. Drop us a line, and let’s see what we can achieve together.