Tealium x Luxid: On Air – Demystifying customer data platforms
For B2B & B2C marketing leaders, IT, and procurement professionals.
Are you responsible for driving digital transformation, optimizing tech stacks, or leading data-driven marketing strategies? Then this webinar is for you. In this webinar you will explore the world of customer data platforms with experts from Luxid and Tealium. Through real-world examples, they’ll break down the key benefits and offer a clearer understanding of the broader impact CDPs can have on your business.
We will go through the following themes:
- What a Customer Data Platform (CDP) is and why it matters.
- How CDPs integrate into your existing tech stack for optimized performance.
- Real-world use cases and strategies for effective CDP implementation.
This webinar is designed for B2B and B2C marketing decision-makers, IT leaders, and procurement professionals who want to gain actionable insights on customer data platforms.
Henrik has over 15 years of experience in different sales and marketing technologies, the last 7 in strategy and customer development.
He founded the Luxid machine learning and predictive marketing team, consulting our clients on how to better collect the right kind of data, and plan their machine learning algorithms to sync with operational actions to guarantee their business advantages. With his engineer training and web developer background, combined with experience in leading international martech projects, Henrik has consulting and strategic planning abilities that are truly based on best practices.
Anna manages a portfolio of Nordic and Benelux clients, leveraging her experience in Solution Consultancy and Customer Success Management. Her focus is on driving adoption and maximizing the value of investments in CDP and data collection technologies provided by Tealium. Anna has a background in martech and customer experience, with nearly 6 years at Tealium. She supports clients across diverse industries including retail, telecom, publishing, media, entertainment, and insurance, gaining valuable insights from their unique challenges and opportunities.