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8 April – join the webinar!

Luxid x BlueConic On Air:
How Customer Data Platforms drive real results

For marketing leaders, IT teams, and business decision-makers looking to use customer data platforms (CDPs) for better targeting, seamless integration, and measurable ROI.

 

You're invited!

Make the most of your customer data 

 

Struggling with disconnected customer data? Wondering how to create more personalised marketing without adding complexity?

Join Luxid and BlueConic on 8 April at 14:00 (Finnish time)/13:00 CET for a one-hour webinar (presentation 45 minutes + Q&A 15 minutes), where we’ll show how businesses are using customer data platforms (CDPs) to:

Boost revenue with smarter segmentation
Improve marketing efficiency by unifying data
Deliver personalised experiences – without extra hassle

📅 Date: 8 April 2025
🕑 Time: 14:00–15:00 EEST (Finnish time) | 13:00–14:00 CEST | 12:00–13:00 BST
📍 Where: Online (Microsoft Teams)

A webinar recording will be available—register now to receive the link after the event.

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Hear expert insights

Gain first-hand knowledge from Luxid and BlueConic experts as they break down how customer data platforms (CDPs) are transforming marketing and customer engagement.

  • Cut through the complexity – Understand what a CDP is and how it fits into your existing tech stack.
  • Real-world success stories – See how leading brands like Vodafone Ziggo and Roularta Media Group use CDPs to increase revenue and efficiency.
  • Practical strategies – Learn how to unify, activate, and leverage customer data for smarter marketing.

Get insights that will help you make informed decisions about your data strategy – without the jargon.

 

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What you'll gain from our webinar

By attending this webinar, you’ll walk away with:

  • A clear understanding of CDPs – Learn how they work and why they matter.
  • Actionable strategies – See how to unify and activate customer data for better marketing.
  • Expert advice – Get answers to your questions in a live Q&A.

No fluff – just practical insights you can apply right away. Reserve your spot now!

CDP-Webinar-Program

Webinar programme

Here’s what we’ll cover in this one-hour session:

  • Introduction to CDPs
  • Understanding CDP capabilities
  • The business value of a CDP
  • Why investing in a CDP matters
  • CDP use cases across industries
  • Operational impact of a CDP
  • Integrating a CDP without disrupting existing systems
  • Q&A.
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Speakers

Get to know our experts!

This is a fantastic opportunity for all marketers to upgrade their knowledge on modern customer data platforms. Have your questions ready and join us for an engaging Q&A session after the webinar presentation.

Luxid-CDP Webinar-Alex Sarson (1)
Alex Sarson
Solutions Consultant, BlueConic

With over a decade of experience in presales, solutions consulting, and client services, Alex specialises in martech and customer data platforms, working across travel and hospitality, retail and CPG, finance, and publishing. Focused on bridging technical capabilities with business strategy, they help organisations drive alignment, maximise impact, and achieve measurable results.

Luxid-CDP Webinar-Liam Manderson
Liam Manderson
Senior Data Strategy Consultant, Luxid

Liam is a seasoned full-stack web developer and technical project manager with over 15 years of experience guiding projects from ideation to design and implementation.

He has worked with a diverse range of B2B and B2C clients across national and international markets, delivering scalable, high-impact digital solutions.

Luxid-CDP Webinar-Mikael Bjorkqvist
Mikael Björkqvist
Senior Data Strategy Consultant, Luxid

Mikael, a senior data analytics professional, excels in solving business challenges by extracting pertinent information from data. His expertise lies in organizing, analyzing, and presenting data from marketing and sales, enabling clients to gain a holistic understanding. He also develops automated reports, manages databases, and identifies opportunities for enhancing customer data architecture.​

Register now

Reserve your place and learn how to make your customer data work harder for your business.

Can’t make it live? Register anyway, and we’ll send you the recording after the webinar.

We're here for you!

Got a hot idea or a burning challenge? Drop us a line and let's see what we can do – you lose nothing by asking.