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SELL MORE, RETAIN CUSTOMERS, REDUCE ADSPEND

ecommerce Centers of Excellence

From AI and hyper-personalization to composability, ecommerce is transforming at a relentless pace. Yet most ecommerce teams run lean and lack the bandwidth to evaluate and implement the right technologies.

We can help. Luxid specialists plug into your team, enabling you to create an ecommerce Center of Excellence with next generation performance and capabilities.

Luxid specialists deliver

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analytics
Scalable cross-channel campaign creative
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Lead flow optimization for reduced reliance on media spend, better ROAS and greater CRM efficiency 
High performance content localization and transcreation
System and process review, analysis, and optimization
Better ROI and sales growth with targeted data-driven PPC
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BREAK DOWN YOUR ECOMMERCE BARRIERS

What are your ecommerce challenges?

 

Huge competition, limited resources, diminishing ROAS, constant technological change and increasing customer expectations. If these sound familiar, you’re not alone—every retailer is facing an increasingly complex and competitive business environment.

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Luxid can help you meet these challenges quickly and cost effectively. We offer:

  • A holistic, data-driven approach to cross-channel ecommerce (or CXM) through a single engagement
  • Pick-and-mix services across martech, CRM, media & PPC, creative, UX and data analysis
  • A flexible and agile performance-driven service that can pivot based on short-term targets and priorities
  • Proactive, expert consultancy coupled with affordable, scalable delivery
  • A partner that’s big enough to deliver, but small enough to offer the ongoing effort and value that your brand deserves

Transform your ecommerce capabilities

We can help you to develop and run an ecommerce Center of Excellence, allowing more focus on owned channels, less reliance on media spend, and activity that raises ROAS. 

Our intelligent end-to-end service is driven by performance targets, enabling you to prioritize individual initiatives while working towards an overall modernization strategy.

We can start small, scale as we prove value and efficacy, and work seamlessly alongside your brand agency.

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Martech optimization
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Audience segmentation and nurture flows
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Targeted data-driven PPC to drive better sales and ROI
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UX design and development
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Content creation and transcreation across ecom, influencer, search and retail media
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Migration to a composable commerce ecosystem
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Maximize paid campaign performance and sales conversion 

Connect with more ready-to-buy customers, and convert their interest into sales more often. Our PPC experts have a wealth of experience in:

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Running data-driven omnichannel digital marketing and sales campaigns

 

AI-enhanced keyword strategy development
Creating inspiring creative concepts, elegant design and authoritative content
Implementing end-to-end customer journey activation from the top of the funnel until conversion and customer retention
Optimizing your current account, campaign and data structure and performance
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01

Know if your marketing technology stack is optimally connected, according to your business process requirements. 

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Start by auditing your martech and sales tools to make sure the engagement channels, platforms and data sources are connected. Analyse existing sales and marketing processes to ensuring they produce and use relevant data.

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Next, fix potential platform gaps, ensure smooth migrations and controlled sunsetting of the old platform. Establish continuous process and automation development capabilities.

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Build automated lead management and routing processes to ensure GDPR/CCPA compliance. And finally execute always-on, triggered multi-channel marketing programs based on buyer journeys and customer life cycles to drive your digital sales.

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Maximise impact. Minimise investment

Reach the right audiences through Paid Social and Google Ads

Do your marketing campaigns provide a steady stream of meaningful results? Are you able to design and prioritise your marketing around what has the biggest impact for your business?

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Highly-tuned sales engines

Our experts can help optimise your PPC activity to maximise return on investment. From identifying the right social channels to reach your target audiences to building tailored strategies and tactics to grow sales growth and conversions, we help turn Google Ads and Paid Social into highly-tuned sales engines.  

How we work

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Channel and audience analysis

We start with the holistic analysis of your digital landscape including social accounts, audiences, markets and competitors.  

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Account audit

Full audit of Google and paid social ad accounts, campaign structure and targeting.  

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Optimisation Strategy

Optimised plan based on your digital sales and business growth objectives. 

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Campaign build and asset creation

Entire campaign set-up, from messaging and creative to optimising shopping feeds and building reporting architecture. 

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Campaign management, optimisation and testing

Iterative optimisation based on campaign performance data, plus experimentation to maximise profitable, sustainable digital sales growth.

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Scaling

Once mature operating model established, extend campaign to new audiences, markets, channel. 

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Insight-LED Opportunities

Grow sales through advanced analytics 

How much do you really know about how your marketing is performing? After sales, the most important thing your platform can deliver is high quality customer data.

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Turn data into opportunities

Our data scientists and analysts turn data into actionable insight, enabling you to: 

  • Understand customer churn and prevent it from happening
  • Match your products and services with leads and customers to increase sales through better targeting and personalized experiences
  • Identify highest value opportunities to prioritize your activities around them and increase sales
  • Know which leads have the best conversion probability so you can prioritize sales team time and marketing investments
  • Calculate your marketing’s precise impact on the bottom line
Digital Sales solutions

Related case studies

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S Group

S-market’s growth team needed an innovative solution to solve a major business challenge: how to increase customers’ weekend shopping at S-markets?

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Fujitsu

Smart use of Google Ads helped Fujitsu move from low awareness in the Finnish B2B market to clearly exceeding industry benchmarks.

 

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Amazon Web Services

How we helped AWS Partners move from a pandemic-imposed marketing roadblock to new horizons.

Let's talk

Got a hot idea or a burning challenge? Drop us a line and let's see what we can do – you lose nothing by asking.