Enabling data-driven marketing
How do you find the right analytics solutions, centralise data, automate process, start harnessing the potential of generative AI and improve ROI without dropping the ball on business as usual? We can help, with proven solutions to identify and implement the ideal data-driven marketing capabilities for your needs.
Our services
- Martech stack modernization and optimization
- Operationalizing rich data
- Whole funnel data dashboard creation
- AI-powered predictive marketing
- Data infrastructure setup and management as a service
Build capabilities and become data-driven
Increased sales, improved customer satisfaction and more personalisation. Data-driven marketing is the key to unlocking new insights into your customer base and better returns on your investment.
Data Maturity
Using our ready-made framework, we develop a strategy based on your data and analytics maturity. This way, you benefit from a solution tailor-made for your unique business needs.
360 BI dashboards and KPI workshops
We break these projects into 3 simple phases: developing a plan for analytics and KPIs, moving required data into the cloud platform and connecting to a BI dashboard. BI dashboards enable you to drive savings, remove human error and standardize reporting formats for easier, more effective decision making.
Implement data leadership
What’s your organization’s data strategy? How are you executing it and evaluating its impact? Implement data leadership to drive data-driven decision making, reach your KPI goals and attain new heights.
Martech stack engineering
Maximize the value of your marketing technology stack by ensuring all elements work perfectly together. Add new capabilities seamlessly, and retire redundant tools effortlessly.
Enhance performance with AI and advanced analytics
Forget the hype. Right now, AI is bringing real competitive advantage to businesses like yours. We help you add automated decision making and predictive analytics to your workflows so you can compete.
Marketing impact analysis
Connect cause and effect. Find out what’s converting leads, opportunities and sales and start optimising your efforts with intelligence.
Data-driven segmentation
Organize your data into intuitive groups using advanced AI clustering models to unlock personalized marketing communications, cost savings and excellent customer service.
Test your AI business case with a PoC
Our data scientists help you implement true AI in your sales and marketing operations. Start with a proof of concept, using lead scoring, purchase or customer churn predictions, and product affinity calculations to prove the value of AI for your business.
Deploy your AI with marketing automation
After a successful PoC, operationalize your AI with marketing automation and start acting instead of reacting. The AI will help you prevent customers from churning and leads from getting away.
Build and streamline marketing technology
Maximize the efficiency and value of your martech investment. We can help you simplify and centralize your current marketing stack and seamlessly add next-generation capabilities.
Marketing data lake setup and integration
Use state of the art cloud platforms to centralize your data and put precision marketing at the heart of your operations. This paves the way to dashboards, AI solutions and advanced analytics.
System integrations
Get the right data in the right system at the right time so your systems can cooperate. This is the key to an efficient and productive relationship between marketing automation and sales.
Data enrichment
Augment your AI or dashboard for even deeper insights. With our solutions and the help of 3rd party vendors, we can automate your data enrichment with additional information such as intent and firmographics.
Automated AI Solutions
After a successful PoC, operationalize your AI with marketing automation and start acting instead of reacting. The AI will help you prevent customers from churning and leads from getting away.
Related case studies
SSAB
The global steel company wanted to improve the quality of leads generated for sales, shorten the sales cycle and make better use of data to improve customer journeys.
F-Secure
From company information database to effective lead scoring and automation system.
Visma
Automated Telemarketing Process to consolidate all data, automated prospect management processes, and clarification for all parties involved.
Let's talk
Got a hot idea or a burning challenge? Drop us a line and let's see what we can do – you lose nothing by asking.