Struggling with customer data? A CDP turns chaos into clarity.
Connect and activate your data for smarter marketing, better customer experiences, and higher ROI.
Operative efficiency
280+ hours saved/month on marketing operations
Media spend efficiency
€300k saved in media spend by targeting the right audiences.
Increased output
37% more marketing output using existing resources.
License synergies
€10–15k saved annually by eliminating redundant tools.
How can a CDP help you?
- Customer retention
- Customer acquisition
- Privacy and regulatory compliance
- Personalisation at scale
- Loyalty programmes
Investing in a CDP? Ask these questions.
A CDP can have a hugely positive impact on your marketing. But with so many different tools on the market and a wide range of use cases, it’s a good idea to work with an expert partner. These are six key questions Luxid explores with clients to help them make informed decisions on their investment.
What challenges do you need to solve?
How will the CDP integrate with your current tools?
Do you have the right internal skills?
What ROI can you expect from a CDP?
Luxid’s expert offering: Everything you need for CDP success
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Tool selection and strategy
- CDP discovery and needs-mapping workshops
- CDP business case development
- Use-case design
- Platform comparison
- Data strategy
- Customer experience mapping
Technology setup
- CDP onboarding
- Data, system and activation channel integrations
- System and data architecture
- Data utilisation and quality audits
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Marketing and data ops
- Audience segmentation and builds
- Data engineering
- Campaign activations across channels
- Experience and journey design
Analytics and machine learning
- Data science and business analytics
- 360 data dashboards
- Custom machine learning model development
