Struggling with customer data? A CDP turns chaos into clarity.
Connect and activate your data for smarter marketing, better customer experiences, and higher ROI.
Level up your marketing with a Customer Data Platform
You’ve got the customer data, but are you getting the most out of it? A Customer Data Platform – or “CDP” – puts your data to work. By connecting your marketing, sales, and customer service data and automating segmentation, a CDP is your key to personalising your customers’ interactions and strengthening your ROI.
Boost Marketing Efficiency and
ROI with a CDP
- Personalise customer interactions with better segmentation
- Get real-time customer insights for smarter marketing
- Strengthen ROI by eliminating wasted ad spend
- Prove that ROI increase with smarter reporting
CDP benefits at a glance
Unlock powerful insights and drive personalised experiences with a unified
customer view.
Operative efficiency
280+ hours saved/month on
marketing operations
Increased output
37% more marketing output using existing resources.
Media spend efficiency
€300k saved in media spend by targeting the right audiences.
License synergies
€10–15k saved annually by
eliminating redundant tools.
Investing in a CDP? Ask these questions.
A CDP can have a hugely positive impact on your marketing. But with so many different tools on the market and a wide range of use cases, it’s a good idea to work with an expert partner. These are six key questions Luxid explores with clients to help them make informed decisions on their investment.
What challenges do you need to solve?
How will the CDP integrate with your current tools?
Do you have the right
internal skills?
What ROI can you expect from a CDP?
Don’t stress about the implementation. That’s our job.
We’ll work with you to choose the best CDP for your business case. After that, you don’t have to lift a finger. We’ll get your CDP up and running for you without interrupting your regular operations.
Luxid’s expert offering: Everything you need for CDP success
Tool selection and strategy
- CDP discovery and needs-mapping workshops
- CDP business case development
- Use-case design
- Platform comparison
- Data strategy
- Customer experience mapping
Technology setup
- CDP onboarding
- Data, system and activation channel integrations
- System and data architecture
- Data utilisation and quality audits
Marketing and data ops
- Audience segmentation and builds
- Data engineering
- Campaign activations across channels
- Experience and journey design
Analytics & machine learning
- Data science and business analytics
- 360 data dashboards
- Custom machine learning model development
