Posted on: 04 12 2024

Unlocking new business opportunities in B2B: marketing success with Luxid and BBN

Written by
Luxid
Reading time: 2 mins
Luxid and BBN network the globe

More B2B companies are now looking for an agency partner that can offer seamless, expert services around the world to drive international growth. Luxid is able to be that partner by being a member and co-owner of BBN, the world’s B2B agency. 
 
We offer our clients unparalleled access to a global network of independent B2B agencies. But what sets BBN apart isn't just its size – it's how we work together:
 
Entrepreneurial spirit: As business owners themselves, BBN partners possess a deep understanding of clients’ needs and challenges. This drives their commitment to crafting innovative solutions, specifically tailored to each client's unique circumstances.

Agile leadership: BBN’s executive board is comprised of experienced leaders from the BBN partners. Together with the central team, the board drives a powerful, unified global network focused on customer success. 

Deep expertise: Over 1,500 marketing professionals with diverse technical and creative skillsets mastermind tailored, end-to-end marketing programmes that drive growth. 
 
Global reach: BBN has no less than 71 offices in 30 counties, right across the Americas, EMEA and APAC. Luxid clients get immediate access to all this when they partner with us. 
 

Luxid has deep experience of working with BBN partners to build bespoke commercial solutions for clients. We’ve recently done this for Amogy.  
 
The challenge 
 
Amogy are on a mission to unlock ammonia’s potential as a clean energy source and wanted a global partner to transform its marketing and drive sales. 
  
Our approach  
  
By harnessing the extensive global network of BBN, Luxid crafted a dynamic brand platform and established a robust digital presence to unlock sales and investment potential:   
  
Deep Market Intelligence: We tapped into BBN partners across regions to gather crucial insights.  
 
Brand Positioning: Our team developed a powerful brand identity that resonated with new audiences.  
 
Digital Transformation: We overhauled Amogy's online presence to showcase its groundbreaking clean energy approach.  
 
Global Campaign Rollout: BBN teams in Latin America became a creative powerhouse, while PR specialist in APAC helped drive media activation.  
 
Powering sales potential: A highly engaging proposition and cutting-edge digital presence opens up an impressive growth pipeline.
 
The Results  
 
Through Luxid and the BBN partners, Amogy has a completely revitalised brand story and go-to-market proposition. Its overhauled digital presence is fit for the future of growth success.  
 
•    Positioned Amogy as a leading force in clean energy innovation  
•    Leveraged investment in brand building to drive awareness among new audiences 
•    Helped meet ambitious growth targets to secure impressive levels of funding 
 
As a shining example of BBN's collaborative power, our work with Amogy shows how Luxid can support in turning visionary ideas into world-changing innovations.  

 
Are you ready to drive success with the world’s B2B agency? To discover how BBN is innovating and powering growth for clients, subscribe to the BBN newsletter.

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Neil Quigley Sales contact
Neil Quigley
Client Partnership Director
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Nikos Lemanis
Global Strategy Director
Matti_Aalto-Setala_Luxid-3-Cropped
Matti Aalto-Setälä
VP, Business Development (Finland)

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