Luxid blog

Data analytics

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    Get geotargeting results by meeting your audience where they are

    Reading time: 9 mins

    Geotargeting isn’t just about location—it’s about meeting your audience at the right time, in the...

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    Google gets us: Why GA4 is a real B2B marketing tool

    Reading time: 7 mins

    GA4 is transforming B2B marketing analytics with better tracking, cross-platform insights, and...

    The data scientist creatively solving client problems

    Reading time: 2 mins

    Henrik Wahlström is a data scientist at Luxid. He seeks out business insights and solves client...

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    Effective marketing starts with strategy

    Reading time: 6 mins

    A reactive marketing approach drains resources and delivers mediocre results. Learn why effective...

    How analytics can help drive sales and prove marketing’s impact on growth

    Reading time: 5 mins

    The goal of marketing is to drive sales and ultimately to play a key role in accelerating business...