Luxid blog

B2b marketing

    How aligning brand marketing and demand generation can drive business growth

    Reading time: 4 mins

    A symbiotic relationship between brand and demand and between marketing and sales can drive both...

    Unlocking the potential of a new tech stack in marketing

    Unlocking the potential of a new tech stack in marketing

    Reading time: 3 mins

    A new tech stack can improve efficiency and results in marketing. But you must undertake the right...

    How to choose the martech platform that's right for you

    How to choose the MarTech platform that's right for you

    Reading time: 5 mins

    A martech platform can deliver the right message to the right person at the right time. However,...

    Back to Basics: Simplicity is Key for Your B2B Marketing Strategy

    Back to Basics: Simplicity is Key for Your B2B Marketing Strategy

    Reading time: 3 mins

    Learn how your business can break down complex B2B (business-to-business) concepts into engaging...

    How an ad funnel can drive sales and increase customer lifetime value

    How an ad funnel can drive sales and increase customer lifetime value

    Reading time: 5 mins

    Supercharge sales and customer lifetime value with an ad funnel! Engage your audience on a...

    Emotional storytelling is not just for B2C

    Emotional storytelling is not just for B2C

    Reading time: 5 mins

    Find out how you can create genuine, long-lasting customer relationships with emotional...

    Unlocking-the-power-of-AI-in-marketing

    Unlocking the power of AI in marketing

    Reading time: 6 mins

    The launch of ChatGPT and other generative AI apps has opened up huge opportunities for marketing....

    CMO vision for 2023: AI talks

    Reading time: 3 mins

    As ChatGPT does not have a vision beyond 2021, could it provide foresight?

    CMO's need a twist for 2023

    Reading time: 4 mins

    Where should heads of marketing focus their budgets in 2023? Should they trust conventional...