Luxid blog

B2b marketing

    Six essential steps to choosing the right customer data platform

    Reading time: 4 mins

    Customer data platforms have become a key enabler of marketing success and business growth. But how...

    Global Social Media Awards 2024 Winner

    Luxid wins big at the Global Social Media Awards

    Reading time: 3 mins

    The champagne corks are popping at Luxid as we celebrate our fantastic triumph at The Global Social...

    The power of video storytelling: People over products

    Reading time: 5 mins

    Video can turn B2B complexity into simplicity and human-based storytelling is so powerful when...

    Awards shortlisting is a testament to Luxid’s talent and innovation

    Reading time: 3 mins

    Luxid is shorted at the Global Social Media Awards for Atea, Outokumpu and MSD recognising the...

    What success looks like in data-driven marketing transformation

    Reading time: 4 mins

    Luxid researched over 70 B2B and B2BC companies to understand the business success factors of...

    How aligning brand marketing and demand generation can drive business growth

    Reading time: 4 mins

    A symbiotic relationship between brand and demand and between marketing and sales can drive both...

    Unlocking the potential of a new tech stack in marketing

    Unlocking the potential of a new tech stack in marketing

    Reading time: 3 mins

    A new tech stack can improve efficiency and results in marketing. But you must undertake the right...

    How to choose the martech platform that's right for you

    How to choose the MarTech platform that's right for you

    Reading time: 5 mins

    A martech platform can deliver the right message to the right person at the right time. However,...

    Back to Basics: Simplicity is Key for Your B2B Marketing Strategy

    Back to Basics: Simplicity is Key for Your B2B Marketing Strategy

    Reading time: 3 mins

    Learn how your business can break down complex B2B (business-to-business) concepts into engaging...