Luxid blog
CMO's need a twist for 2023
Where should heads of marketing focus their budgets in 2023? Should they trust conventional...
Creative concepts with the strength to last - Outokumpu Big Long Idea explained
Our Big Long Idea methodology creates this synergy by focusing on developing a compelling central...
How to break through the B2B content production bottleneck
It’s hardly a secret that tensions exist between sales and marketing departments. Nowhere is this...
Forget Big Data – say hello to Big Knowledge!
Why do data integrations keep marketers awake at night? In all the recent marketing research found,...
Boosting Marketing knowledge with benchmarks
Connecting the dots between powerful knowledge and successful sales.
Customer knowledge feeds sales success
The data your company owns can be converted into knowledge – and more importantly into revenue –...
From Knowledge analytics to insights – help from machine learning
the ways in which machine learning can help to produce more precise knowledge from the data sources...
Which data sources to integrate to gain from big knowledge
The more data sources you integrate, the richer and the more valuable the knowledge.
Essential customer knowledge to gather along the buyer journey
In this article, we look at the kinds of knowledge that you have to gain along the buyer journey in...