Already firmly established in the UK and Finland, Luxid is now set for significant expansion across EMEA and the United States. This, the next move in our growth strategy, is powered by a new investment from private equity firm Voland Partners.
We’ve built up a reputation for imaginative and innovative digital marketing solutions, along with an impressive multinational client base. Now, we will be using this fresh capital to build on a winning formula, extend our global market presence, and deliver on impressive growth targets for the next two years.
With headquarters in Helsinki, we already have a large presence in key international markets. Established offices in Turku, London and Austin mean we’re well-positioned to broaden our reach across the EMEA and the US. The investment from Voland Partners, which is acquiring a minority stake in the company, will fuel our expansion.
Targeting growth through expertise
When asked about the deal, Erkka Niemi, one of the founders at Voland Partners, described Luxid as a "hidden gem" with a significant international reach. He reiterated that the US will be a focal point for our growth.
Pasi Voho, Luxid’s Chief Executive Officer, highlighted how our tailored, award-winning campaigns fill a crucial gap for adaptable marketing solutions. “To date, our growth strategy has been built around a creatively led, data-driven approach to marketing, which has proven successful in environments where results are key.”
Voho pointed to how our expertise in bringing technology and marketing strategies together sets us apart and uniquely positions us to meet demand in the US. He added that our use of artificial intelligence to streamline content creation, improve targeting precision, and optimize marketing efforts offers clients a substantial competitive advantage.
Using tech as our cornerstone
As we look to the future, we’ll continue to harness our technologists, creatives and strategists to develop cohesive, engaging and valuable end-to-end customer journeys for new and existing clients State-side — while continuing to support marketing teams across Europe. With our robust strategy and this strong investment backing, we’re poised to solidify our position as a key player in the global marketing landscape, driving business success through innovation and data-led insights.
