Music is very important for Luxid’s Marketing Manager Mari Batten. She says it’s what enables her to experience and express her creativity: “Listening to music and going to live performance gives me a deep sense of belonging, filling my spirit with energy and creativity.”
With such a love of music, it’s not surprising that Mari has diverse tastes, but U2 and Depeche Mode are real favourites. “Artists like Suede, Nick Cave, Coldplay, Sting, Ryan Adams, and the Cure also resonate deeply with me,” she says. “And I’ve had the privilege of experiencing their live performances multiple times across different countries.”
Mari lives in Helsinki in the eastern area where says: “the city seamlessly blends with serene natural beauty and the calming embrace of the sea”. She loves the warm summer days in Finland and like many other Luxidians has been savouring the surprising warmth of the recent Indian summer across the Nordic countries.
Appreciating the simple pleasures in life, such as nature, sun and music, Mari has a very happy and optimistic demeanour. In fact, she says that positivity is her superpower. “I'm naturally social, easily connecting with new people,” explains Mari. “My resilience and determination enable me to navigate challenges with creativity and perseverance.”
These are all great skills to have as a marketing manager at an agency that is making huge strides in digital marketing. Mari also has the training and education that has helped her succeed in marketing. She did her degree in Business Administration at Haaga-Helia University of Applied Sciences in Helsinki and then went on to do her Masters in the same subject at Aalto University School of Business, also in Helsinki.
As Luxid’s Marketing Manager, Mari gets to set ambitious goals and spearhead projects to achieve them. “I lead the planning and execution of our marketing strategies across Finland, the UK, and the US. Importantly, I integrate sales and marketing efforts to enhance efficiency, collaborating closely with analysts and other teams of experts.”
Mari is currently working on Luxid’s upcoming client events and is also developing both lead generation campaigns and marketing activities to enhance awareness of Luxid across its diverse markets. She clearly loves what she does and is really happy with life at Luxid. “We have an exceptional team at Luxid —talented, innovative and bold individuals who are integral to our strategic growth. We collaborate with experts across many different fields helping us to evolve as we embrace technological advancements and expanding our capabilities.”
The Luxid value that Mari most relates to is ‘Driven’, which she sees in the hard work and dedication of people right across the agency. “I’m constantly focused on doing my best,” says Mari. “It’s about being proactive, goal-oriented and collaborating with everyone else to achieve exceptional results.”
It’s obvious that Mari is inspired by working in such a driven and successful environment. But with all the exciting things going on at Luxid right now, there’s something else that’s making her heart beat just that little bit faster: “It’s the anticipation of my honeymoon – I’m so looking forward to it!”. Mari got married at the beginning of the year, and will soon be going to Saux in France to celebrate newly married life with her husband.
And if Mari could change one thing in the world? “It would be to create universal empathy. Imagine a world where understanding and compassion guide our action. Where conflicts are resolved through dialogue, and every individual feels valued and heard. Empathy has the power to bridge divides and cultivate unity.”
If like Mari, you’re driven and want to apply your creative, marketing skills at a fast-paced digital agency, then Luxid could be just the place for you. Everything you need to know about working for Luxid is here.
