Luxid’s Digital Marketing Specialist Tuomas Keränen is just getting started in his career, but he’s already proud of what he’s achieved so far. “Getting to work in digital marketing is such a great thing,” says Tuomas. “It’s a very competitive field of business and I’m so glad that I found an industry that really motivates me.”
In his role at Luxid, Tuomas gets to manage marketing campaigns across different digital channels, notably Google, LinkedIn and Meta. He’s become something of an expert at using all the different features from the platforms to get the most from audience targeting ad creation and measurement.
“There can be lots of different campaigns running at the same time for different clients so the job can be quite demanding. I also get to work consultatively with clients, focusing on how to meet their business goals.”
While Tuomas is always hands-on with multiple campaigns – and helps with Luxid’s own marketing – he still finds time for continuous learning. This is an important part of working at Luxid. It was while studying for his Bachelor of Business Administration at Metropolia University of Applied Sciences in Helsinki that Tuomas discovered his interest in marketing.
Luxid is at the forefront of the latest trends
Tuomas says that he has become inspired by the potential for change in digital marketing since joining Luxid. “We are at the forefront of some of the biggest trends in the market and are one step ahead in marketing technology. I must mention AI here as it’s playing such an important part in our work.”
As well as being part of a fast-changing industry, one of the things that Tuomas really likes about Luxid is the freedom to work independently while at the same time collaborating with co-workers to solve client challenges. “Luxid is such a great community of professionals,” says Tuomas. “It’s a great place to bring and develop your specialist skills – this is one of the reasons I chose to work here.”
For Tuomas, working in a respected, professional environment is very much part of the Luxid value that he most relates to – Sincere. “Everyone has their place in the team, and everyone brings their talents to help Luxid perform at its best for clients,” explains Tuomas.
How Luxidians bring out the best in each other
Tuomas says he sees sincerity being lived out at Luxid every day: “It’s about the chemistry of the people at Luxid. We are all different, but we are sincere in what we do and always look to bring the best out in each other. So being encouraging to others can make a huge difference in the work community. When people are motivated and feel trusted in their work, good things happen.”
When Tuomas is not helping to make good things happen at Luxid, you can usually find him playing or listening to music. Like many other fellow Luxidians, he’s a big fan of hard rock. “Metallica is my favourite band,” says Tuomas. “They’re a legendary band – I have seen them live five times now.” Following in the footsteps of his favourite artists, Tuomas loves to play guitar. It’s been his hobby for over 10 years now and he plays both acoustic and electric.
And embracing another Luxidian passion, Tuomas loves the great outdoors. “My perfect day is waking up early, making snacks and then going for a hike with friends. The day would consist of lots of walking and exploring nature, and maybe we would finish up with a swim in a lake.”
Tuomas’ favourite holiday destination is Norway, because of the nature and fantastic scenery. “It’s amazing with all the fjords, valleys, mountains and sea – it has every aspect of nature. The weather can be tricky sometimes, but that’s not a problem for me.”
If, like Tuomas, you want to play a part in the fast-moving world of digital marketing and have a cool head when it comes to multi-tasking for clients, then Luxid could be just the place for you. Everything you need to know about careers at Luxid can be found here.
