Luxid Group’s new Chairman of the Board, Petri Niemi, highlights that generative AI unlocks unprecedented scalability in services traditionally reliant on consultants' deep expertise.
Petri Niemi, CEO of G2 Invest Oy and a renowned board professional in Finnish technology growth companies, has been appointed Chairman of the Board at Luxid Group Oy.
With over two decades of experience, Niemi brings unparalleled expertise in leading growth companies. Since 2000, he has been a key figure in guiding Finnish companies to success, earning recognition as one of the most accomplished board professionals in taking local companies public.
Niemi has played a pivotal role in listing seven technology companies on the Helsinki Stock Exchange’s First North marketplace, serving as Chairman or a board member. His contributions are evident in the successful listings of Siili Solutions, Next Games, Bilot, Detection Technology, LeadDesk, and Vincit.
Currently, Niemi serves as Chairman of the Board for Admicom, Carasent ASA, and Lounea Net, among others.
“I hope to leverage my experience to help companies eliminate growth obstacles that typically arise during their development journey. This includes improving leadership practices, decision-making processes, and board governance, as well as building the structures that companies with over €10 million in revenue and 100 employees need to achieve their next growth milestones,” says Petri Niemi, Chairman of the Board at Luxid Group.
“It’s rare to feel this level of excitement about a new leader. Petri’s expertise in steering growth company boards and realizing growth potential is unparalleled. We now have a remarkably strong team at every level, from specialists to the board. I feel immense pride and humility to be part of this ambitious and high-performing team,” says Pasi Voho, CEO of Luxid Group.
Luxid is aiming to double its revenue to €30 million over the next two years, with a particular focus on expanding in the U.S. through strategic acquisitions.
“We are thrilled to have Petri lead Luxid’s board work in this critical growth phase. His experience and strategic insight will be invaluable as we accelerate our international expansion, enhance the drivers of profitable growth, and deliver value-adding services to our clients,” says Erkka Niemi, Founding Partner at Voland Partners, which made a private equity investment in Luxid earlier this year.
Growth Through Technological Transformation
The COVID-19 pandemic catalyzed a major digital shift in marketing and sales, particularly within B2B companies. This transformation has created new international growth opportunities for Luxid, a company specializing in marketing technologies.
Luxid offers comprehensive solutions that seamlessly combine advanced technological expertise with strong capabilities in designing and producing creative content.
“When you help your customer understand their own customers’ businesses, identify the needs of key stakeholders, and enable business outcomes through creative, well-timed marketing and sales actions, you create a truly compelling service offering,” says Petri Niemi.
Generative AI is also opening entirely new growth opportunities for companies like Luxid.
“Traditionally, scaling consultants’ deep expertise has been challenging. AI now makes this possible in an unprecedented way. Accelerating future growth will no longer require hiring an army of consultants,” Niemi explains.
Contact Information
Petri Niemi
Chairman of the Board, Luxid Group
Tel. +358 400 511 493
petri.niemi@g2invest.com
Pasi Voho
CEO, Luxid Group
Tel. +358 50 563 0220
pasi.voho@luxidgroup.com
