Boosting telemarketing performance through creativity and system design

Challenge

Visma’s telemarketing lead generation was slowing things down — lists had to be manually cleaned by sales teams, wasting valuable selling time and causing delays for outsourced partners. 

Added to this, most keyword advertising terms overlapped with the consumer market, making targeting tricky. But Visma is known for its innovative spirit and asked Luxid to help keep its sales strategy sharp.

Solution

We designed an automated telemarketing process that streamlines everything—consolidating data, automating prospect management, and making the process crystal clear for everyone. 

Whenever a prospect list is uploaded to Eloqua Oracle, our system clicks into gear, removing current customers, ongoing sales, and poor targets. The result: telemarketers get a personalized, dynamic form for each prospect, tailored to buyer personas with questions for every stage of the sales cycle. 

Marketing Qualified Leads (MQLs) are added to a monthly-refreshed waitlist, ensuring telemarketers always have clean, ready-to-call contacts.