Luxid AI policy
1. Introduction
At Luxid, we are committed to leveraging AI tools to enhance digital services while adhering to responsible, ethical, and creative AI usage. This policy outlines our commitment to using AI technologies in a way that aligns with our values of privacy, transparency, fairness, and client-centricity. Where directed, Luxid will comply with the AI policies of clients, but in the absence of specific guidelines, we will follow this base policy.
2. Scope
This policy applies to all employees, contractors, and third-party vendors working with or using AI on behalf of Luxid. It covers all activities involving AI, including content creation, campaign management, analytics and use of business productivity tools.
3. Objectives
• Ensure the ethical and transparent use of AI in all operations.
• Protect the privacy and data security of clients and end-users.
• Enable human creativity by enhancing efficiency and overall effectiveness through AI.
• Maintain human oversight and accountability in AI-driven processes.
4. Ethical Use of AI
• Transparency: We commit to full transparency regarding AI use, following regional regulations such as the EU AI Act. We will disclose when AI influences content or recommendations where required.
• Fairness and Non-Discrimination: Our AI systems will be regularly audited to prevent biases related to gender, race, age, or other protected characteristics.
• Accountability: AI assists decision-making, but final accountability remains with our human experts, ensuring human oversight on all AI-generated outputs.
5. Privacy and Data Security
• Data Protection: Luxid ensures that all AI systems comply with data protection regulations such as GDPR and CCPA.
• Anonymization: Data processed by AI systems will be anonymized where possible to protect individuals' privacy.
• Client Consent: We will only use AI with explicit client consent and in alignment with the agreed data usage terms.
6. Responsible AI Usage
• Human Oversight: AI at Luxid is used to augment human creativity and decision-making, not replace it. All AI-generated content will undergo human review.
• Quality Assurance: AI-driven outputs are regularly checked for accuracy and consistency with client and brand standards.
• Continuous Learning: We commit to ongoing training and education on AI advancements for our teams to ensure responsible and effective use.
7. AI in Content Creation & Campaigns
• Authenticity: AI can assist with content generation, but all final materials will be approved by human editors to maintain brand integrity.
• Personalization: AI-driven personalization enhances user experience without violating privacy or exploiting users unethically.
• Avoiding Deception: AI will not be used to impersonate humans or deceive clients/customers.
8. AI and Data Analytics
• Accuracy: We regularly test AI models used for analytics to ensure accurate, relevant insights.
• Bias Mitigation: Luxid conducts periodic audits to identify and address any biases in data analytics.
9. Third-Party AI Tools & Vendors
• Due Diligence: Before engaging with third-party AI tools, we conduct thorough assessments to ensure they comply with our ethical standards and data privacy policies.
10. Adhering to Client Policies
Where client AI policies exist, Luxid will prioritize those standards and adjust our AI usage accordingly to meet their specific requirements. If no client-specific guidelines are provided, Luxid will adhere to this AI policy to ensure ethical and responsible AI application.
This AI policy is a living document that will be reviewed and updated periodically to align with evolving regulations, technologies, and ethical practices. The document is owned and governed by Luxid Group’s Data Protection Officer, who is responsible for ensuring the company remains compliant with the policy.